San Diego is typically known as the year-round-perfect-climate SoCal city south of Los Angeles, north of Tijuana. When it comes to fashion, flip flops, tank tops, board shorts, and bikinis come to mind. When a tourist looks for a shopping destination, he's pointed toward Fashion Valley.
But, unlike the homogeneous style typified on shows like The OC or The Hills, there are actually some people out there in SoCal that make an effort to stand out from the rest of the acrylic or black nail-polished girls wearing the abnormally enormous sunglasses and the equally colossal designer bags (real or fake, you decide). You know, those girls who are constantly on their cellphones (with the whiny, nasally voice saying "and I was like...and she was like" every 5 seconds), playing with their hair, trying so damn hard to look aloof to their surroundings while subtly (but not really) making sure that they've got everyone's attention (I see them ALL OVER the aforementioned mall).
The people who actually appreciate and have a sense of individualistic style probably don't shop at malls like UTC, North County Fair, or Mission Valley Mall. They probably shop at boutiques like Mimi & Red in North Park (I LOVE this shop - affordable yet so stylish), Magpie in South Park (had my trunk show there last year and the new owner, Sarah Lambert, is an AWESOME designer and quite an inspiration), and Neighbourhood Boutique in University Heights. I also love Material on University, Steady and Unsteady in Little Italy and downtown, respectively, and Niche, also in Little Italy. Thread is also a fun place to go for creative and inspirational style, but I was a bit confused by the models on the ground and inside of car hoods at the venue a couple of weeks ago.
Maybe these shops will help transform San Diego into a fashion mecca. Or maybe we can keep them our nice little secret. We'll leave Abercrombie, Hollister, and Forever 21 to those read UsWeekly for style advice. Yay for originality.
Recent Comments